Taking an iterative approach to user centered design

Earlier this year I spoke at index17 in Geneva, Switzerland about user centered design. In our work, we adopt an iterative process of designing, prototyping and testing (with users) to better understand what the needs and challenges are.

By focusing on observing those who interact with our products we can better understand the context in which they will be used. This understanding helps us to meet the practical, emotional and lifestyle needs of our users.


2mins 26secs: The difficulty of compliance

During the talk, I spoke about the ‘design thinking’ behind two different medical device projects, and how in both cases we focused on identifying challenges through understanding context of use and barriers to adoption first, rather than immediately testing solutions to perceived problems.


31secs: What problems should designers solve?

Sometimes those problems may not lie where you’d initially anticipated them to be. So conducting user studies early on in the design process, while there is still scope to shift the project focus, is important. Without taking an iterative approach to user centered design, we couldn’t have delivered such robust and successful solutions.

If you’d like to watch the talk in full, it’s available on YouTube here.

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