Turning real insights into positive user experiences and commercially successful medical devices.

Our brand of design:

User focused

Insights gained through human factors research allow us to keep the user at the heart of everything we do from concept to creation

Creativity within constraints

Designing medical devices brings its own unique challenges, we know them well and work comfortably within them


We believe good design can improve future healthcare solutions if we push the boundaries with innovative and engaging ideas

Designing the system
Designing the system

The complexity of modern design challenges increasingly require us to look beyond the device core towards the wider product ecosystem including packaging, patient information, accessories and digital applications. We consider every touch-point as an opportunity to improve product usability and user engagement with the device.

Design - how we get involved

Medical focus

Team’s experience benefits every project we work on – our focus in medical has enabled our designers to build a broad knowledge of the challenges faced by medical device users and the industry itself.

We relish new challenges – spending time to understand the practical, emotional and lifestyle needs of the end user and to work out what will help achieve commercial success.

Our capabilities

User research

Opportunity definition

Life cycle analysis


Quick concepting

CAD development

Physical prototyping

Interaction prototyping


Visual brand language

CMF specification

User testing

Information design

Packaging design

Digital UI/UX