From labels to instructions for use (IFUs), we help you with your product’s information design to make it safe and easy to use. We take a systems approach to information design, assessing people’s needs and considering all the channels available to us such as device, interactions, packaging and labelling, training, etc. Once we know what information users need and can cope with, our human factors consultants think about how they might get access to it. We then work closely with our designers to carefully develop, test, and refine the presentation, format and content. We never lose sight of the need for safe and effective designs that are also brand-expressive and delight their end-users.