Join our free February lunch&learn webinar series

25 Jan 2024 6min read

Team Consulting

Company update

Join us for another series of free webinars this February! This series will share our experts’ key insights into the world of medical device development. These engaging, bite-size sessions give you the chance to learn more about key industry trends, from healthcare technology innovation to user centred and sustainable design.

Explore our talks and sign up via the links below – we hope to see you there!

Healthcare technology innovation- how to achieve a balanced approach to development

Tuesday 6th February 2024

Paul Greenhalgh, User Experience and Innovation Director

Developing successful solutions to complex healthcare challenges requires a balanced focus on desirability, feasibility, viability and compliance. We must ensure we understand the needs of the people who depend on the products we develop, in order to deliver a positive user experience. The solutions we create need to be technically robust, reliable, repeatable and sustainable, applying technology in a creative and practical way.

We also need to ensure we understand the commercial landscape and meet the needs of payers to increase the chance of adoption, while working within the rigorous regulatory framework; documenting our decisions and providing evidence that the solutions we develop are safe and effective.

In this talk, we will share Team’s approach to ensuring this balance is achieved on projects from the early stages of innovation and throughout the new product development process.

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Setting the path to successful healthcare
technology innovation

Wednesday 7th February 2024

Charlotte Harris, Head of Front End Innovation

Medical device development is lengthy and expensive – and the further you go into this process, the more difficult and costly it is to change direction. Successful innovation comes from delivering the right product to market at the right time. Reports have shown that companies who invest in market understanding and technology exploration- and balance these with their commercial objectives in the early stages of product development – will maximise their chances of success.

In our experience, aligning teams on objectives, identifying and filling knowledge gaps at the very start of a program is key to driving early ideation activities and to fully defining the opportunity space before moving into design controls.

In this talk, we will share case studies where we have helped our clients set direction and answer difficult strategic questions in the early stages of product development, to fully understand their technical, user and commercial needs. We will discuss some of our tried and tested processes, as well as the key tools in our innovation toolbox.

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Applying effective user-centred design in medical device development

Thursday 8th February 2024

Alex Driver, Head of Industrial Design and Andrea Pisa, Senior Human Factors Consultant

During the product development process, adopting a rapid iterative approach of ‘design, prototype and test’ ensures we build in valuable user input, in order to both refine the design and further identify challenges that need solving.

Using examples from our recent work, in this talk we will share approaches which allow development programs to continue at pace, whilst meeting regulatory HF requirements. We will cover user-centric tools and processes we employ to optimise the product design and the impact these have on developing commercially successful medical products.

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Alex & Andrea

Bridging physical and digital: the rise of
'Phygital' experiences

Tuesday 13th February 2024

Ben Cox, Head of Digital Health

Medical devices are increasingly becoming ‘phygital’, whereby a physical product has an association with a digital component. Companies are increasingly recognising the benefits of data and connectivity, to aid interaction and allow users to perform tasks quickly and efficiently, or to improve onboarding, education and engagement.

In this talk, we will explore user experience (UX) as a methodology and approach, covering UX principles, methods for evaluation, and behaviour design methods to deliver a robust strategy for your product or system. We will share examples taken across a range of case studies to demonstrate how this focus on UX can bring clear benefits to patients and healthcare professionals.

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Development for regulatory and commercial success

Wednesday 14th February 2024

Matt Chandler, Director of Mechanical Engineering

Design controls and development process are both key aspects of ensuring products are both safe and effective, and can proceed easily through regulatory filings. However, these processes must be appropriate to the products being developed, with particular consideration to risk of harm and the complexity and scale of manufacturing – the development and design controls of an inhaler have different challenges to those of an MRI scanner.

In this talk, we will discuss why capturing a strong understanding of the design space and sensitivities may not always be required for regulatory filings, but may well be crucial in allowing efficient manufacturing transfer, scale up and issue resolution. We will explore why taking a structured approach to capturing the design intent and limits of both the design and proven knowledge can be a huge benefit in ensuring a long-term successful product on the market.

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Meeting the challenges of sustainable medical product development

Thursday 15th February 2024

Alastair Willoughby, Head of Mechanical Engineering Group

Sustainability in medical device development has become a key factor to ensure commercial viability. There is an increasing demand from payers and partners in the industry to ensure products are both sustainable and viewed as sustainable.

In this talk, we will discuss some of the challenges with developing sustainable products and communicating the trade off during development. The utilisation of tools such as Life Cycle Analysis are key in producing data driven decisions, but a balance must be struck in ensuring data gaps do not prevent assessments, while also ensuring fair comparisons can be made.

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