Designing a MedTech device users can and want to use
Unlike creators of consumer products, medical device designers must work within strict regulatory boundaries, ensuring the devices they create are both safe and effective to use. Achieving this requires a deep understanding of your target users and their behaviours, the pain points in their user journey and the environment of device use. It requires effective industrial design, basing decisions on evidence (gained through a robust human factors engineering program) and the integration of behavioural science techniques, user experience design and more.
The primary aim of user-centred design is to create a product that is easy to use and intuitive, but which also meets people’s practical, emotional, lifestyle and/or working needs. Human factors engineering has become an essential part of the design process for medical devices and will help drive your product towards meeting regulatory requirements. However, as designers and human factors specialists, we must strive to go beyond this, to design a product that people both can and want to use. Achieving this balance is often the difference between a usable product and a commercial success.