Product packaging was another opportunity where we could optimise the user experience. For many users, packaging is the first physical touch point they might encounter with a new therapy, therefore it’s a great opportunity to create consistency across various other elements of the system.
In addition to the look and feel of the packaging, we considered the layout and unboxing experience, all whilst fitting within the tight regulatory guidance on packaging and labelling. We questioned things like: How is the critical information presented? Can we improve the ease of opening? Can we incorporate instructional information in a format that is easier to digest?
By making incremental improvements, we moved closer to a design which met all aspects of the brief, staying within regulatory boundaries, reducing impact on cost of goods and enhancing the user experience.