Building a FemTech innovation strategy
Challenge
Our client wanted to develop an innovation strategy to expand and broaden their offering within the FemTech sector.
Approach
Our Front End Innovation experts (FEI) performed a market analysis to help our client identify areas to prioritise in a FemTech innovation pipeline. After establishing their capabilities and aspirations, we segmented the FemTech market using both technical and clinical variables, highlighting areas in which medical device innovation would meet gaps in the market that represent user needs. We then facilitated a strategic workshop to map key areas of opportunity to the company’s technical expertise and commercial feasibility.
Outcome
Our structured and analytical approach to market analysis allowed our client to gain a clear understanding of the FemTech market and identify several key opportunities where they could add real value and meet user needs within this sector.