What is your ‘North Star’? Finding our direction in a medical consultancy

01 Oct 2018 3min read

Team Discussion

Multiple authors

In ancient times, mariners navigated the seas using the stars. In the Northern Hemisphere, Polaris (also known as the North Star), can accurately indicate north. Conveniently, its angle relative to the horizon also indicates latitude. Before leaving their home port, the sailor would note the angle of the North Star relative to the horizon. Upon return, the mariner would sail either north or south until the North Star presented the same angle as the home port. They then had to sail either east or west along a constant line of latitude to get back home (the return home also depended on a willing crew, a well-found vessel, rocks, weather, tides, sirens and pirates!)#

The news is depressingly full of businesses and leaders that lack a moral compass and fail spectacularly; but there are many great businesses too.

I truly believe that what sets great businesses apart is having a clear sense of purpose and strong values.

The vision that we have as a business at Team is to be a company that changes lives for the better. We hope that the medical devices and systems that we develop will make a lasting and positive impact on the health and wellbeing of patients. But Team is more than that; it is about the journey of work that we go on together as colleagues, clients, suppliers and others.

The journey itself should be positive and life affirming; it should help to make us better people and better at what we do. Our vision is underpinned by our core values of integrity, creativity and excellence. This is critical to how we work and how we behave.

I like to think of our vision and values as our North Star, guiding us on our voyage. Team is far from perfect, but we know where we want to go. This perspective is aspirational of course. As with the North Star, we will never actually get there, but it is helping us navigate our way. Lose sight of that and all is lost.


As Team Consulting’s CEO, Dan Flicos is responsible for leading the business and setting the company’s long-term strategy. He is an engineer with over 25 years’ experience and has been involved in the development of a number of award-winning products.

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