Generation and refining of ideas
Through consideration of the all of the technical, commercial and user requirements of the system, we created a wide range of ideas for addressing the challenges for the new therapeutic mattress.
Creative workshops involving a mix of people from both Team and the client helped to ensure that we had people with different backgrounds, mind-sets and skill-sets working creatively together. This, in combination with the use of a range of tools from our innovation toolbox to challenge our assumptions and normal thinking patterns, meant that we came up with a broad range of ideas from which to start.
In an iterative process of create, design, review and technically assess, these ideas were developed into concepts and then filtered and further developed with input from the client. Ultimately, two main concepts were agreed on, each with different designs, functions and features. 3D CAD renders and 2D storyboards were created to clearly communicate the features and design elements; the attractiveness of these was assessed with a panel of nurses to obtain feedback.
In addition, each concept was backed up by a thorough technical assessment to ensure that we were obtaining feedback on designs that were not only attractive, but also technically feasible.