Natalie is a product designer by training with a breadth of knowledge across mechanical engineering and product design, but her main focus and passion lies in the translation of user perspectives.
She is typically responsible for leading user-focused research programmes; helping to translate user perspectives throughout the development process and guide design activities accordingly. This includes the upfront identification of new opportunities, through to the implementation of usability engineering.
“I am passionate about representing the user’s perspective throughout the development process to ensure that the original user insight and design intent is not ‘lost in translation’. Good design involves not only thinking about the way that users experience and interact with products from the outset, but it is also equally important to ensure that, as the development evolves, the user’s perspective is continually integrated to help shape the optimum outcome”.
Natalie has over seven years consulting experience with leading global consumer and medical companies, including experience within the emerging markets. She joined Team in November 2012 to support our human factors and design research offerings, after having just returned from a nine-month trip in Asia volunteering for several local NGO’s (where she was helping to identify new revenue streams and design disability aids).
She graduated from the University of Glasgow with a first-class BEng Honours degree in Product Design Engineering, where she also won two Inclusive Design awards from the Royal College of Art for her final year design project (a combined diabetes lancer and monitoring device). She then went onto complete a Master’s degree in Design, Management and Manufacturing at the University of Cambridge, before starting her career at Sagentia, where she worked for almost six and half years.