Jonathan is responsible for the management, planning and implementation of human factors and user research studies for Team’s clients and as part of Team’s product development process.

jonathan-bainbridge-team

“Having facilitated numerous usability trials over the years on all sorts of projects – from the formative and summative evaluations of inhalers and reusable injection pens, to comfort trials of aircraft seats and the emergency evacuation of passengers from trains – I have learnt that no matter how simple or apparently well thought out a product or system may be, some users will always use it in a way in which the designer didn’t expect. Therefore I am a firm advocate of ‘user centred design’ principles whereby users are involved during the design development lifecycle (ideally throughout) as part of an iterative design and evaluation process.”

“It is only by interacting with users that we can see how they may actually use a product and investigate any errors they may make with the primary goal of identifying and mitigating risk. However, whilst new medical products must of course be fundamentally safe to use, by involving users during the design development lifecycle we can also produce products and systems which are not only safe and effective to use, but which also better match the intended users’ abilities, desires and expectations, thereby creating something that is more pleasurable to use as well.”

“It is an exciting time to work within the medical device sector with Team. Regulators increasingly demand to see evidence that human factors and user requirements have been integrated into the product development process.”

Jonathan has worked in a human factors consultancy environment since 2001. During this time he has worked on a diverse range of projects in the medical, rail, utilities, product and aviation sectors working closely with designers, architects and engineers as part of a multi-disciplinary team to ‘champion’ human factors and user requirements. Jonathan also guest lectures on Medical Device Human Factors to MSc Ergonomics students at Loughborough University.

Jonathan has a BA (Hons) in Industrial Design and Technology and an MSc in Ergonomics both from Loughborough University. Jonathan is also a chartered ergonomist and human factors specialist (C.ErgHF) with the Chartered Institute of Ergonomics and Human Factors (CIEHF) in the UK.