Paul Greenhalgh published in IDSA Innovation magazine

Innovation magazine is the award-winning quarterly publication of the Industrial Designers Society of America. Paul, Director of Design at Team Consulting, was asked to contribute to the special ‘Modern Medicine’ Spring 2020 edition. The issue explores in-depth the complex and shifting landscape of medical device design, including contributors from Abbott (M. Robert Garfield), Medtronic (Stephen Nelson and Danny Gelfman) and Microsoft Healthcare (Moni Wolf).

Paul’s article highlights the key factors contributing to the growing importance of UX design, in the context of a broader ‘digital healthcare revolution’. Paul said: “When I moved into medical device design back in the early 2000s, the focus was on developing technically robust products that were rigorously tested to ensure they’d survive their intended lifecycle… More recently, though, there has been a significant shift in focus to user experience – UX in the broadest sense.”