LASIK eye surgery – is that in the bread aisle?
With the demand for services increasing at hospitals and doctors’ offices, new venues for healthcare are being sought. This is bringing about a huge shift in healthcare and the companies that provide it. Recently, major retailers (both high-street and web-based) have heavily invested in new healthcare offerings including Walmart, Amazon, Walgreens and more. For example, Walgreens announced “Walgreens Health”, a technology-enabled care model powered by a nationally scaled, locally delivered healthcare platform . This investment from non-traditional medical companies is bringing about a real democratisation of healthcare. These companies excel at making their services easily accessable by the public.
But just because you build it doesn’t mean people will come – will people be happy to have surgery in a retail establishment?