Alex joined in 2019 to support Team’s continued growth in information design for medical devices. Whether it’s an integrated label on a device, a connected app, packaging, a quick reference guide (QRG) or instructions for use (IFU), Alex is not only responsible for the aesthetics but more importantly making their content accessible. Alex’s designs carefully guide the user through the information, improving both perception and experience for the user.

“Applying a design system that is appropriate and accessible for the intended audience is key. Good design is not just the art of making language visible; it commands attention, communicates, guides and informs. A good system sets intention and defines the rules reducing the burden on the user, allowing them to engage better with the device overall.”

Alongside client work Alex also takes responsibility for Team’s internal graphic design content, producing exhibition stands, infographics, marketing and commercial collateral.

Prior to joining Team, Alex worked as a freelance designer. She completed a Masters in Graphic Design and Typography at Cambridge School of Art in 2018. There she really stretched her boundaries through an immersion in research and concept development, developing a now unshakeable love of letter forms. Alex brings a diligent, creative and research-driven approach to her work, and a desire to implement good, considered design at all times.