Team Consulting unveil packaging design based on ‘unboxing’ concept at Pharmapack 2013

12 Feb 2013 2min read

Team Consulting

Company update

Cambridge, UK & Paris, France, 12th February 2013:

Team Consulting will be unveiling its brand new ‘unboxing’ packaging concept for medical devices at this year’s Pharmapack Europe in Paris, which opens on Wednesday February 13th.

This year’s conference and exhibition focuses on placing the patient at the centre of the innovation process.

In line with this theme, Team’s unboxing design concept helps patients cope with the emotional and physical demands of self-injection.


The intuitive design concept for an auto injector trainer pack was inspired by the online videos of consumers slowly unpacking new gadgets and smartphones, where anticipation builds as the levels of packaging are removed.

Even when using medical devices, human factor studies found some people don’t look at the instructions for use and this leads to a myriad of usability and anxiety issues,” said Team Consulting’s David Robinson, who first conceptualised the design.

“Our concept, inspired by the craze of consumers videoing themselves unboxing new gadgets like iPhones, attempts to solve these issues and reduce the stress and anxiety associated with self-injection. Think of a pop-up book; as each page is turned to access the device, information is presented to users in bite-size chunks. This removes the fear factor and simplifies the process for the patient, educating them and drawing them in.”

Pharmapack Europe 2013 takes place in Grande halle de la Villette, Paris and runs from the 13th to the 14th of February. Team Consulting can be found at Stand number 269.  Private meetings and interviews are available on request. Andy Fry, founder of Team Consulting will also present and chair a session at Pharmapack Europe entitled ‘Innovation in Parenteral Administration and Packaging Process’ – 14:00-17:00 on Wednesday 13th February.

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