Contextual research
The key to effective design is understanding the underlying behaviours, beliefs and unmet needs of your users, followed by a cycle of developing and prototyping solutions and testing them frequently with stakeholders along the way. This process should ideally begin with conducting contextual research. When developing a diagnostics device for example, it can be useful to visit labs, GP surgeries, hospitals and pharmacies, ideally in different locations. This ensures that regional differences are captured and insights gathered from a sample of relevant stakeholders, which may include patients, carers, HCPs, buyers and regulators.
User journey mapping
Once a contextual understanding of the user and environment of use has been developed, a useful next step is creating a user journey map. The aim is to map the different use steps and highlight pain points in a user’s journey – the areas of friction where improvements can be made. If there are multiple stakeholders involved, this is also where conflicting requirements can be identified.
From here, key design challenges can be identified and prioritised, which can then be expressed as “how might we?” statements, such as “how might we reduce the number of use steps required to set up a test?”. These insights can then be used to inform the concept generation phase.
Testing early and often
Getting something into the hands of the target users early and often is essential to allow effective testing and iteration of device designs. This can range from simple foam handling models to functional demonstrators. Creating something physical is a valuable way of identifying potential usability issues and design flaws that are often difficult to foresee. This may involve simple ergonomic issues such as how a user naturally holds the device, or functional problems involving the position of different features. By creating quick and dirty prototypes, device manufacturers can work through a cycle of prototyping, testing and iterating the design, until converging on a few suitable options to take forward.
Human factors studies
As the development team begins to converge on a suitable design, it is a good idea to start conducting more formal human factors observational studies. This provides the opportunity to explore specific aspects of the device’s use in more detail, to understand the root causes of any issues. This applies to both physical and digital aspects of the design. To support digital prototyping, there are a number of tools available for smartphones and tablets that allow development teams to quickly and cheaply prototype a workflow for a user study. Recording these interactions allows a review of what the user focuses on at different moments of time, if they are experiencing an issue.
In medical device development, the process of learning from target users is often continuous and should occur throughout the development. The above steps should come together to provide a rich picture of user expectations and their comprehension of the system. This allows design decisions to be based on first-hand evidence.