While the benefits of medical device companion apps may seem clear, convincing users to engage with them can be a challenge. As one of the first touch points in the user onboarding journey, packaging and print offer a valuable way to engage your users with your connected device. To use these tools effectively however, they need to be considered carefully alongside your wider product ecosystem.
Writing for International Pharmaceutical Industry (IPI), Paul Greenhalgh, Director of Design and Ben Cox, Head of Digital Design, discuss how your packaging can be used to deliver a better user experience and higher rates of adoption for your connected solution.
Read the full article here: Smart packaging for smart devices: designing a good user experience
IPI is an industry publication that shares the latest in research and technology innovations, regulatory guidelines, as well as marketing and communication strategies. Its readership spans the pharmaceutical, bio pharmaceutical, nutraceutical and medical devices industry.
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