Should all new medical devices be sustainable?
It’s easy to state that everything must be 100% sustainable, and of course that would be wonderful if it was possible. However, we must also weigh up the health benefits that might be lost should a medical device fail to meet this challenging requirement. For example, what if a start-up company’s new, innovative connected device is blocked because it can’t be truly sustainable in the short term, for technical or commercial reasons? Perhaps the start-up simply doesn’t have sufficient funding to build in sustainability during its race to market, however the product still has potential to bring great benefit to patients.
In this case, there may be a sliding balance to make with regards to the sustainability costs versus patient benefits. While we should always aim for a fully sustainable medical device, if there are significant technical, logistic or commercial hurdles to achieve this and the clinical benefit of the device is likely to be very high, it might be acceptable, in the short term, to launch the device onto the market with less-than-perfect sustainability credentials. This should of course then be followed up with continued sustainability improvements, or the development of a second generation, more sustainable device.
Such a scenario is likely to apply more to start-up companies who need to get their first innovative product on the market as soon as possible with minimal development time and cost, however the principle behind it is an important one to consider.
On the other hand, if adding connectivity has only a small clinical benefit, but may provide a significant marketing advantage, then sustainability should be evaluated very carefully, with the aim to produce a truly sustainable medical device. Indeed, companies may even find that reducing the environmental impact of the product could in turn have additional commercial benefits itself.
Ideally, adding device connectivity should offer both a significant clinical advantage and be implemented sustainably. In reality, a more pragmatic approach may initially be required.