How FemTech is tackling the female health gap
What are the fundamental differences in how men and women navigate their healthcare journeys? This question is an important one to consider in order to design successful products and optimise positive patient outcomes. Considering such differences is also influential in achieving health equity, whereby everyone is given the necessary support and opportunities to reach their full health potential.
Health equity holds great opportunity for innovation and product development, providing benefit to patients and the healthcare industry alike. Ensuring health equity in your medical device is reliant on both the recognition and understanding of patient needs and circumstances, which is often established through market segmentation. This can apply to many different groups, including different genders. There have been many studies into the differences in how men and women journey through the healthcare system. This has been linked to an increasing awareness around the gender health gap and the FemTech sector, particularly in the medical and consumer industries that focus on improving the health of women and people with a uterus.