Why we need user insights in digital product design
Digital devices are fast becoming an integral part of people’s everyday lives, not only changing how we communicate, but also offering innovative ways to monitor our health and well-being. When designing a digital medical device, it is therefore essential to understand what your users will expect from your product and how it will fit into their everyday routines. In a new article for International Pharmaceutical Industry (IPI), Charlotte Harris, Head of Front End Innovation, explores several research techniques to gather rich user insights for your digital product design.
