Designing the difference – Team Consulting helps Energist break into the aesthetic medical market

The VARIMED is a ‘Variable Pulsed Light’ system aimed at the aesthetic medical market, and is used for speeding the healing process of scar tissue and to aid the permanent removal of hair. It has been designed specifically to permit clinicians to adapt the treatment and customise it for each individual patient.

Energist, established in the beauty therapy sector, approached Team to develop a visual identity for their system that would help them break into the medical marketplace. To make an impact in this competitive arena, Team’s designers knew that the machine needed to be strongly differentiated from the competition whilst suitable for the clinical environment and appropriate for use by cosmetic surgeons. Energist was keen to support a bold approach to the design of their new machine.

Team developed an unusually pure and minimalist aesthetic which set the machine apart from its competition. The design was suitable for medium volume manufacture and practical in use – accommodating the needs of field service engineers.

In addition, Team assessed and selected manufacturing partners and component suppliers. Working closely with Energist and the chosen suppliers through prototyping to the final build of the first production machines, Team’s integrated approach ensured a smooth transition from design through to manufacture.

“Interest from the medical sector has been far greater than expected. They predominantly like the clean lines of this state-of-the-art system,” comments Energist’s director of engineering, Tim Major.