Front end innovation
A key factor to successful front end innovation is understanding your customers’ needs, motivations and behaviours. But to maximise your chance of success you also need to consider your commercial aspirations, where your product fits in the competitive landscape, what constraints are introduced by your technology and, more importantly, how you will navigate the regulatory landscape.
Drawing on our extensive experience in the medical device industry and using a broad range of innovative tools, we help you challenge your preconceptions and inspire you to push the boundaries of device development. We ask the right questions to the right people and provide you with ‘reasons to believe’ in the ideas we create together.
Customer insights research
Our research specialists use a variety of face to face and remote research tools to gather contextual information, gain rich market insights and get feedback on early ideas.
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Technology landscaping
We help you define your requirements and identify and assess technologies that meet your specific needs – considering factors such as technical readiness, commercial viability and likely market acceptance.
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Rapid ideation
We work closely with your team to ideate, prototype and test your early ideas. Using an extensive front end innovation toolkit, we look at problems from different angles and explore the whole product opportunity space.
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Explore front end innovation
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