
February 8th 2006
Team
Consulting Partners for Saatchi & Saatchi
Award Success
A revolutionary lens-free ophthalmoscope,
invented by retired surgeon Roger Armour
and designed by Team Consulting, was a
winner at this year’s International Saatchi
and Saatchi Awards for World Changing Ideas.
A high profile ceremony in New York City
was held on Thursday, January 26th, where
the eleven finalists exhibited their ideas
and products. During this event, Edward De
Bono presented his ‘Medal for Thinking’ to
Ophthalmos Ltd for its Optyse™ ophthalmoscope,
recognising the simplicity, practicality,
effectiveness, and application of the new
device.
The global award is presented biennially
and recognises innovations that have the
potential to change the world.
Laura Garcia, CEO, Ophthalmos commented: “I
was thrilled to accept this award on behalf
of Roger Armour, inventor of the Optyse™,
and Ophthalmos. It is an honour to
have our product acknowledged by such a pioneer
in the field of lateral thinking. This award
also recognises the expertise of our design
partner, Team Consulting Ltd. Team’s
experience in the field and involvement in
the project was crucial in the successful
delivery of an end product which reflected
Roger’s initial concept and vision.”
Roger Armour conceived the idea for the ophthalmoscope
in 2000. Team Consulting then worked with Mr
Armour to develop his idea into a prototype
product which was the overall winner, and winner
of ‘Best Innovation to Improve Global
Healthcare’, at the Medical Futures Innovation
Awards 2003. Ophthalmos Ltd has since been
established to focus on bringing the device
to manufacture and market, with Team Consulting
continuing their role as design partners. - ends -
Notes to editors
An estimated 37 million people are blind worldwide,
75 per cent of this blindness is treatable or
preventable and these figures are increasing
at a rate of 1 – 2 million each year*. Recognising
the need to make retinal screening a viable,
simple and cost effective diagnostic aid, Ophthalmos
developed the Optyse™ for use in developing
countries, as well as for use in a range of healthcare
settings in developed countries.
Direct fundoscopy is an effective, non-invasive
technique enabling medical practitioners to view
the retina and identify abnormalities indicative
of serious sight threatening conditions like
cataracts and diabetic retinopathies, as well
as life threatening medical conditions such as
brain tumours, hypertension and cerebral malaria. The
Optyse™ is the result of five years extensive
research and development. It eliminates
the complexities, obstacles and costs that often
prove a barrier in the use of standard ophthalmoscopes
by healthcare workers outside the areas of ophthalmology
and optometry.
* Statistics sourced by VISION 2020 (www.v2020.org/right_to_sight/index.asp)
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