Paul Greenhalgh
Director of Design

Paul heads up Team’s Industrial Design group, working closely with clients and colleagues on projects, and driving innovative approaches to designing medical devices. Paul is a passionate advocate of the importance of ‘good design’ and is involved in all stages of development and project management from product strategy to seeing devices through manufacturing.

“We really care about our clients and what they are trying to achieve. Product development is often unpredictable, throwing up unforeseen challenges along the way. We understand that budgets or timelines aren’t always so flexible and will endeavour to find a solution which results in not only a successful product but also a successful project.

What is important to me is building sustained long-term relationships with our clients, meeting their challenges head-on and overcoming them; this often takes as much creativity as coming up with the ‘winning’ product concept in the first place. Secondly for me it’s all about getting the balance right. A successful device is one that ticks all the boxes: usability, technical robustness, cost and market appeal. This can’t be achieved by a group of individuals with a single perspective but requires a holistic approach taking the skills and talents of different individuals from different backgrounds with different insights. We have the ‘full set’ of skills internally at Team and collaborate to use them to their best advantage. It’s refreshing to work for a company where there is so much respect between the disciplines, which is why I’ve worked here for the last 10 years.”

During his time at Team, Paul has lead the design or programme management of many products including DPIs , auto injectors, surgical instruments, diagnostic platforms, child resistant packaging  and consumer medical products. He is particularly focused on ensuring the right direction is set from the outset and that user needs are thoroughly understood and represented throughout. Before joining Team in 2002, Paul earned his stripes working as an in-house designer for several manufacturing companies, gaining a deep knowledge of design for injection moulding and volume manufacture and an ability to ‘see it from the other side’. He has a degree in product design from Central St. Martin’s College in London.

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Articles:

• Skeuomorphic interfaces – love them or hate them? (blog), February 2013
• Design's time to shine (Insight), October 2012
• Miniaturisation isn’t always best (blog), October 2012

Speaking engagements:

• Paul spoke on 'Challenging the barriers to consumer choice' at DDL 2012. His presentation was repeated as a webinar, which can be watched again