John Burke
Design Consultant

As a design consultant in the Industrial Design team, John is responsible for the design direction on projects from initial concept generation through to prototyping and detailed design. With an eye for detail and a flair for CAD, John quickly translates sketch concepts thought to resolved 3D solutions. In addition to industrial design, John also takes on project management roles across projects.

“My job is to create the right end product, to understand the market and stakeholders needs whilst balancing user requirements and technical considerations.

With so little to differentiate between one product and another, design is often perceived as superficial and to have little functional concern. Yet I believe that to compete a product must work exceptionally throughout its life; from attraction to experience, from promise to performance. For me this is at the heart of good design, it is so much more than selling a product by coating it in brushed aluminium or frosted plastic, at its core is the user and their needs.”

John brings experience of both consumer and medical product development, having worked on a diverse range of products, including drug delivery devices, wound management, diagnostics platforms and blood glucose monitoring. A degree in Product Design from Nottingham Trent University provided a solid foundation for John’s career, which has taken him into design consultancy roles in London and Cambridge.